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Privacy Policy

How we collect, use, and protect your information

Last updated: 1st January 2026

Contents

  1. Our Commitment
  2. Information We Collect
  3. How We Use Your Information
  4. Data Sharing
  5. Cookies & Tracking
  6. Data Storage & Security
  7. Your Rights
  8. Data Retention
  9. Policy Updates
  10. Contact Us
  11. GDPR Compliance

1 Our Commitment

Plain English summary: We do not sell your data. Your business information is listed publicly so visitors can find you — that's the point of a directory. Everything else stays with us.

East African Directory is committed to protecting your privacy. This policy explains how we collect, use, store, and protect personal data when you use this website or list a business with us.

This policy is compliant with the Uganda Data Protection and Privacy Act, 2019 and generally accepted data protection principles within the East African region.

2 Information We Collect

Information you provide

  • Business name, address, phone number, email, and website
  • Account credentials (email and password for registered users)
  • Contact form submissions (name, message, phone number)

Information collected automatically

  • Browser type, version, and language
  • Device type and operating system
  • Pages visited and duration of visit
  • Approximate location (country/region level, on consent)
  • IP address and referral source

Automatic data is collected via cookies and third-party analytics tools including Google Analytics.

3 How We Use Your Information

  • To display your business listing to visitors of this directory
  • To manage your account and listing
  • To respond to your enquiries and support requests
  • To send service-related communications (no spam)
  • To improve site performance, security, and user experience
  • To comply with legal and regulatory obligations

4 Data Sharing

We do not sell your personal data. Full stop.

Business contact information you submit (address, phone, email, website) is displayed publicly — this is the core function of a business directory and is done with your consent at the point of registration.

Data may only be shared with:

  • Trusted service providers (hosting, payment processing, email/SMS gateways) under data processing agreements
  • Law enforcement or regulators where required by applicable law

5 Cookies & Tracking

We use the following types of cookies:

  • Essential cookies: Required for login sessions and site functionality
  • Analytics cookies: Google Analytics, to understand how visitors use the site
  • Advertising cookies: Google AdSense, for displaying relevant ads

You can control or disable cookies through your browser settings. Disabling certain cookies may affect site functionality.

6 Data Storage & Security

Your data is stored on secure servers and we apply reasonable technical and organizational safeguards to prevent unauthorized access, loss, or misuse. No method of transmission over the internet is 100% secure; we continuously work to improve our security practices.

7 Your Rights

You have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your account and associated data
  • Withdraw consent for data processing where applicable
  • Lodge a complaint with a data protection authority

To exercise any of these rights, contact us.

8 Data Retention

We retain personal data only for as long as necessary to fulfill the purposes described in this policy, or as required by applicable law. When your account is deleted, your data is removed within a reasonable period.

9 Policy Updates

We update this policy from time to time. We'll always display the effective date at the top of this page. Continued use of the directory after updates constitutes acceptance of the revised policy.

10 Contact Us

If you have questions about this Privacy Policy:

Email us at info@eastafricandirectory.com or use our contact form. We aim to respond within 48 hours.

GDPR Compliance

International Data Protection

For users located in the European Union (EU) and European Economic Area (EEA), East African Directory processes personal data in accordance with the General Data Protection Regulation (GDPR) (EU Regulation 2016/679).

Lawful Basis for Processing

  • User consent
  • Performance of a contract (listing management)
  • Compliance with legal obligations
  • Legitimate business interests

EU Data Subject Rights

  • Access their personal data
  • Rectify inaccurate data
  • Request erasure ("right to be forgotten")
  • Restrict or object to processing
  • Data portability
  • Withdraw consent at any time

International Data Transfers

Data may be processed or stored outside the EU. Where applicable, we implement appropriate safeguards such as standard contractual clauses to protect personal data.

Supervisory Authority

EU users may lodge a complaint with their local data protection authority if they believe their rights have been violated.

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